
BELIEVE BEHAVIOR & EDUCATION SERVICES
Supporting, Advocating & Coaching
Believe Behavior and Education Services was founded in 2008 by Shannon Heidemann, who has dedicated her expertise, advocacy and education to servicing adults, adolescents and children with ADHD, Autism, Anxiety disorders, Developmental disabilities & Learning disabilities.
Believe Behavior and Education Services was created because it's founder felt that for a client to have a truly individualized treatment plan, it was imperative that the team should work collaboratively and provide the necessary supports to nurture growth and encourage success.

SHANNON HEIDEMANN (OWNER)
Shannon began working in the field of Applied Behavior Analysis (ABA) in 2002. When she began, services were provided to the client within their home setting and over the past two decades she has supported clients across multiple settings that include the community, care facilities, public school settings, private school settings and group homes.
In 2007, she began working with law firms and advocacy groups and quickly began to find her passion which included helping families navigate their students' educational journey.
As she earned a Bachelor of Science in Psychology and a Master’s degree in Teaching with a specialization in Autism, she experienced the personal side of disability and was blessed with a child diagnosed with Auditory processing deficit disorder. Navigating the system as a parent, advocate and educator gave her a unique perspective.
To continue her education, in 2010 she completed her BCBA certification classes to assist with her growth in behavior support and in 2020, Shannon became a Certified Relationship Coach, to help her clients build and maintain meaningful relationships.
SERVICES
BEHAVIOR SUPPORT CONSULTATION
These services may occur with in any setting including but not limited to: home, private and public school settings, day program, employment, community care facility, etc. Services are provided to all age groups.
Shannon will provide the tools and techniques to assist with decreasing behavior excesses, teaching parents, staff or caregivers to increase the use of proactive strategies, increasing independent skills (i.e. self help skills, toilet training, community skills, etc.), teaching functional communication, supporting with desensitization programs and generalizing skills across people and environments. Various media are used including role-playing, video, hands-on practice and feedback sessions.
Behavior Consultation can be provided during your schools staff in-service training days. These trainings can be tailored based on the feedback received from your staff.
EDUCATION ADVOCACY
Shannon will help the family navigate the IEP/504 process by:
- Educating parents, caregivers and adults about various programs available to them
- Outlining steps to take after a learning disability diagnosis (or autism, ADHD, anxiety, etc.).
- Preparing parents for IEP meetings and 504 Plans
- Accompany caregivers to meetings or speak to the school on the family’s behalf
- Reviewing special education documents and other forms to verify accuracy
- Explaining reports to parents so they can better interpret them
- Answering any questions the parent has related to educational support
-May also work with older teens or young adults embarking on a new life transition.
RELATIONSHIP COACHING
Shannon works with the individual to develop and maintain meaningful relationships. She will guide her clients through real-life situations and help them unravel social nuances. Then she focuses on her clients' unique strengths and recommends specific relationship goals for them to accomplish on their own terms.
PARENT EDUCATION CLASSES
This 10-12 hour Behavior Support Service introduces parents and caregivers towards the process of creating independence for their child. It is geared toward parents of children between the ages of two and twelve that display mild-moderate behavior problems and who lack self-care, social and/or play skills. Topics covered range from the practice of Applied Behavior Analysis, effective teaching strategies, positive behavioral interventions and strategies to promote generalization. These sessions promote interaction and discussion among the participants. The class can be taught in a large or small group settings, in-person or online.
This format provides parents with immediate opportunities to generalize across settings and across time what they have learned in the class, as they are required to hold in￾home teaching sessions and complete assignments between classes. In addition, parents are likely to form a network with other parents after learning of their similarities with other group members.
Upon completion of this class and on recommendation from the Behavior Consultant, parent/caregiver(s) may need to receive additional individualized Behavior Intervention in their home setting.
RATES
Service areas:
Bay area, East Bay, Napa & Solano County, Monterey County, Sacramento Valley & Central Valley. Owner will consider other counties and states to provide services. Please email with service area questions.
Rates*:
Behavior Consultation: $115-130 per hour
Education Advocate: $130 per hour
Relationship Coach: $115 per hour
Parent Training session:- $1200 for the 10-12 hour training. Fee may be split with other participants. Parent training occurs across three separate sessions.
Travel expenses: will be determined at time of contract
Mileage reimbursement: Standard federal rate
* We will consider a sliding scale and/or payment plan dependent on families income.
We accept the following forms of payment: Cash, Digital payment (i.e. Venmo, paypal), Credit card and Check